Thursday, May 3, 2018

Sammons Financial Group Receives Two Golden Quill Awards

IABC Golden Quill Award Banner
We all know that a picture is worth a thousand words, and at Sammons Financial Group (SFG), parent company of Midland National, that concept drove two award-winning communications campaigns about insurance and annuity products. The International Association of Business Communications presents Gold Quill awards to recognize excellence in strategic communications, and SFG received awards for their “Back of the Napkin” and “The Case for Fixed Index Annuities” campaigns.

These communications programs emphasized how simple yet powerful visual messages can help agents and independent marketing organizations (IMOs) develop their business. Back of the Napkin used illustrations to show agents and IMOs how to convey complex financial topics to customers in clear and understandable ways. The Case for Fixed Index Annuities explained the function and value of FIAs to agents, and it offered strategies on how they can incorporate these products into their insurance offerings, thereby growing their business.

SFG is proud to develop campaigns that support our agents and IMO partners, and the success of these communications campaigns will strengthen ours and our partners’ businesses in the future.